Digital Marketing Do’s and Don’ts

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Dos and Don’ts of Digital Marketing

Before I go further into my series of Digital Marketing and the tools that are used within Digital Marketing I wanted to give you some basic pointers on Digital Marketing. If I explain maybe some of these it can better help you when you choose your marketing platforms and who you choose as your digital marketer.

Digital Marketing can be expensive, extremely expensive! No keep reading! Digital Marketing should not be as expensive as it is now! Wait! What? (I know you are asking yourself that.) Keep reading and I will explain how to make it less expensive!

Digital Marketing  

Dos Don’ts
Research the marketing firm you choose to represent you. Ask lots of questions.


Also make sure that when your marketing is being designed it doesn’t look like their other clients. Remember you and your business are unique.

Don’t overpay for services – domain registration, email hosting and website hosting. Major of these companies will use a second party to do this. And they have packages that have free registration, and they pay as low as $3.99 a month for hosting email and website. These packages can also come with unlimited bandwidth and 100 free email accounts.
Ask questions concerning mobile and website design. Make sure that you get a mobile site and not just a web site that is responsive to mobile devices. You need to have a mobile site now because Google is penalizing in search engine results. Don’t over pay for your web site and mobile design sites. These sites should not cost thousands of dollars. Well they could it just depends on how large and how complex a site can be. But for simple sites like providing information like our company site they shouldn’t cost thousands of dollars.
Ask questions about the tools that are going to be used to market your platforms. Such as Social Media Marketing, SEO, and other tools like Google Tag Manager, Google Analytics, etc. Don’t over pay on reports or reporting back to you concerning how your digital marketing platforms are performing. These reports are provided by social media and search engine providers for free. But you understanding them might be a little different since these reports are full with tech jargon and graphs too.
Look into ORM Online Reputation Management Don’t ignore negative comments and reviews. Don’t ignore incorrect or fraudulent information about you or your company on the world wide web.
Make sure that your marketing firm knows what the trends are and what the coming trends will be. Don’t use a firm that will just design for you then launch your services. The consumers and markets have changed drastically in the last 2 years thanks to the rise of mobile devices and their usages. In addition major technology firms are changing their policies and procedures to meet the changes and demands as well.
Do be wary of these firms and companies offering free websites, free design, etc. These sites that look so neat can be complex when you try to design it. They let you pick from cookie cutter templates. Meaning that there could be thousands of other websites that look just like yours. Also they provide stock photos that so many others have also used. But more importantly beware of those monthly costs that sneak up on you as well as that one-time fee they charge at the beginning. By the end of the year you could be paying way too much for a simple cookie cutter website that looks like everyone else. Don’t use stock photos when advertising your business. This can cause customers to become angry because they feel tricked and can play havoc when they start posting negative comments about you in social media sites.
Keep Google happy always Never make Google mad


Digital Marketing can be a hit or miss. And you want it to be a hit. SO PLEASE KEEP READING.

Here is the deal when you are marketing digitally there are all sort of free services out there. Yep free!

One of the most important tools available now in Digital Marketing is Social Media Marketing. Social Media is a useful tool in Digital Marketing; it allows you to share content free and fast.

Another important tool is the SEO Search Engine Optimization; you have to understand that search engines are not just looking for coding, Meta data and keywords. For the past few years these search engines have been evolving to be more users friendly. Instead of typing keywords then hitting the search button the search engines have become more like Siri.

Users are really no longer just typing in keywords, they are asking questions. In addition search engines are now looking for more reliable and prevalent data and content when they are searching the World Wide Web for your results. So remember while you are working on your SEO for your business or campaign think like a user, not like a programmer.

Make sure you also remember to register your website with Google and Bing. After registering them they can provide you information on how your sites are performing. They can also provide many other free services that will help you better understanding your campaign and how it is performing. But I must give you a little warning when dealing with these free tools it can be a technical and somewhat a little confusing.

Also keep in mind depending on what services or products you are marketing you need to focus on the settings of your marketing platforms and what markets you are trying reach. For example if you are a locate store or provide services for locals only you would want to focus your marketing platforms to reach that audience. But if you provide services or products globally then you want your marketing platforms to reach the global market


Understanding Digital Marketing

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Importance of Digital Marketing

What is Digital Marketing?

Digital Marketing has been called and is known by many different names. Some of these names are: internet marketing, web marketing and social media marketing the list could go on and on. But digital marketing is all of those combined. Digital Marketing is basically any forms of marketing on a digital platform. Examples of these platforms are: Web, Mobile, Banner, Ads, PPC-Pay Per Click, and Social Media.
Why is Digital Marketing so important? The answer is simple and I will explain why.

Since 2014 Mobile Device usage had started to increase and as of 2016 the statics were in; mobile usage not only dominated the field but in the first time ever it has now surpassed desktop usage. This means that now billions of people are using mobile devices to research and making purchases on their mobile devices. Do people even watch TV commercials or are they fast forwarding thru them or binge watching them on streaming services like Netflix and Hulu? Marketing has changed completely thanks to technology and the lack of attention span of those billions of users I mentioned earlier.

Now companies and businesses are competing for those billions of users’ attention; and they have deployed digital media platforms. Simple… right? Nope it is not that simple and I will tell you why. With the fact that each one of these users are using different mobile devices and those devices are not all the same size and do not use the same OS (operating systems).

For example IPhone verses Androids, each mobile device have different screen layouts and they also have different coding; and that is just two examples of the most popular mobile device brands, what about the others like Motorola, Blackberry, or Nokia? Then you have to account for the factor that not all of the users have the current mobile devices on the market.

Digital Marketing can be a total hit and miss, mostly a miss if you do not have the right firm to represent and design for you. I will explain all but you have to keep reading. When designing the sites or ads or whatever platform that you choose it must have the right coding, indexing, and design. But how do you get them in the door, to click that ad, banner, link, etc? First you need to offer bold design and graphics to grab the attention of that user.

That design must be responsive meaning that the design itself must be able to be formatted to respond to the device which is accessing it. In addition to the design it must be coded and indexed for the major search engines to access and display that platform in their results. For more information on this please read SEO Search Engine Optimization.

You also have to take into account that the attention span of that user is about less than 3 minutes. Yep 3 minutes or less! You know you are guilty of that too cause so I am I. They call it now the “micro-minute”. That means you need to have the information that you marketed on that ad, banner, link, ect. ready and available at touch or click of the finger. If not that “micro-minute” has passed and they move on.

So in conclusion there are different strategies that need to in place to have effective Digital Marketing. But most importantly if you choose to deploy Digital Marketing it is important that you have the right firm to do the design and maintenance for you. Because you do not want to pay a fortune for something that does not need to cost so much and really want someone who knows what they are doing. And remember those platforms that you choose to use to market on they can also provide you reports on how they are performing as well what you can do to increase your reach.

Here are some interesting statistics about Digital Marketing –
Higher Conversion Rates – it assists in reaching your targeted market. It also generates leads and could lead to a 24% or more in higher conversion leads.

Money Saving – With the correct firm and strategies Digital Marketing can save money and time. 40% of business owners report considerable saving versus traditional marketing.

Mobile Customers – connects businesses with mobile customers and mobile devices. Mobile marketing now generates 50% of traffic. The rate of mobile customers and mobile devices will only increase.

72% Consumers are connecting brands, goods and services via a Digital Marketing Channels.

80% of customers are using the internet to research and conduct business and purchases.

For more information concerning these statics please see, 7 things everyone should know about Digital Marketing, by Aj Agrawal. Which I believe is one of the best contributors at Forbes, so if you get a chance you should read some of his other articles as well.

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts.

• Digital Marking is one of the most important tools to use when marketing.

• Customers are using mobile devices to research and make purchases on the internet.

• All digital platforms need to be responsive to the different types of mobile devices.

• You have less than 3 minutes to engage people; meaning it is important that your design is bold, responsive and relevant to your audience’s wants.