Social Media Marketing 101

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

What is Social Media Marketing?

 Social Media Marketing is the process of gaining website traffic or concentration through social media sites.

Social media marketing programs usually focus on creating content that attracts attention and encourages members to share it across their social networks.

Social Media Marketing has quickly become an important tool in business marketing strategy.

72% businesses are reporting increased traffic as well as better results in their search engine results.

Benefits of Social Media Marketing

Understanding Consumers – social media give businesses a tool to better understand their customers. Business can see actively what their customers are talking about and what their potential wants and needs are.

Customer Service – Social Media can allow Businesses to answer customer comments, questions or concerns. Even though a business may have a dedicated customer service department; customers now are looking for immediate access in a forum which they prefer. Customers feel they can communicate directly with a business via these social networks.

Content – A business’ content is more easily circulated via social networks since these networks can be shared with not only customer’s friends and family but other social networks as well. This content easily shared and without cost from the social media networks.

Cost Effective  – When advertising with Social Media Networks information can be targeted to certain customers and potential markets. Social Media platforms can reach certain keywords, demographics, locations, etc. Depending on what your business needs are all it could cost is time.

 Is a powerful tool; if used correctly it can be a powerful platform for any business or person’s marketing campaigns. But in order for social media to work several efforts must be made and maintained. Creative content must be presence and continually added. If you have a social media account and it just has the basic information this may help your SEO but when that account is visited with no to little content it will look dormant and that person will quickly move on.

Social media is the best way to get your content out there. That content can easily be share throughout other social media platforms. It can also provide a fresh look into the wants and needs of your customers.

Social media also has the best demographic information easily provided when a company is looking to boost their ads or posts. Making it simple to reach a certain type or group of individuals; for example if you design high end computer networking systems then you would want to market to larger corporations and businesses.  The boosting of ads and post are also affordable, you can set how much you want to spend and for how long you want your ads to be boosted.

Social Media

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts

PROs CONs
Accounts or pages are free Depending on what industry you are these can be productive, depending on what content you want to be seen or shared.
Running ads can be done on a budget Understanding how you want your ads to view or how you want your page to be seen you will need to understand and know a little tech
Can easily spread content and done free You will have to create the design and content to market or hire someone to do this for you. Meaning you will have to know what will grab and hold your customers attention and have the software to design this.
Has the best demographic structure and databases
Adding shopping platforms

 

 

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Marketing Trends 2016

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Coming Digital Marketing Trends of 2016

Hello again, I love when a new year rolls in. Why? Cause I get to read about all the new trends and what trended in 2015. But be careful where you get your information from; make sure that your resources are reliable. I can hear my past professors reminding the class.

So what is on the horizon for Digital Marketing Trends for 2016?

Bye Bye JavaScrpit, Mozilla FireFox and Adobe Flash

First off in the fall of 2016 it has been announce that JavaScript will no longer be used, just like Adobe Flash. Okay I need a moment; I am tearing up a little. They will be missed. So how does it affect you? Simple, these Plug-Ins were used for over 10 years to design and support content and coding on websites and programs. You may want to check and see how your sites and other programs are running after they go bye- bye. Another thing we can say bye to is Mozilla FireFox, the current version 3.6 or 3.6.28 is the last version that will be published, meaning that Mozilla will no long update this version, produce any more new versions, or provide any security or stability updates.

Know your target audience

The new statistics are in and they say no one wants to read anymore.  Meaning that the tools in Digital Marketing have become top priority and having someone who knows how to use these tools are a must!

Audiences (meaning users, consumers, clients, customers, etc.) do not want to read lines and lines of text. They want bullet points or to the point information. They want to be dazzled with bold design and graphics, images and responsive elements (widgets and design).

Mobile Marketing Mobile Sites and Apps

Mobile usage and devices have finally surpassed the usage of desktops and other platforms. (No surprise) Did you know that there are more people that own a Smartphone or cellular device than toothbrushes?

People are conducting research and business on their mobile devices. Meaning if your media platforms and designs are not mobile compatible you better get them that way and fast!

More Video Content Coming Soon!

People are no longer reading, they was video! In 2016, be ready for an explosion of video content to flood the markets. People are tuning in more and more for educational –explainer videos as well as entertaining videos. And you can tell because social media markets are providing new platforms for their users, free of cost. From Pinterest to Facebook, and Youtube has offered different platforms commercial and ad free, plus platforms for children. How can this work for you? Depending on your industry or what your are trying to sell, or what information that you are trying to share; this media platform can be easily used and shared throughout your different digital marketing platforms. Oh I forgot do not forget about live streaming video.

Exposure and Budgets –

There are a lot of different tools out there that can be used to boost your audience and revenue. These tools are not as expensive as you think they are. Before hiring any marketing firm make sure you check pricing for their services. Ask questions how much this is going to cost? When you choose the service such as SEO, or PPC, Ad, Banner, Social Media marketing you should not be overcharged for these services. Depending on who that firm chooses to market with you should pay for that charge only. For example if you choose to boost a post in Facebook you should only pay the cost of what Facebook charges that firm. Be careful or you will get overcharged!

In 2016 paying for exposure on social media sites will be important. You have to remember that these social media sites are setup and indexed in every demographic area you can imagine and then some. Meaning you can reach a certain age group, occupation, gender, location or just about any other parameter you can think of. In addition to this you can set how much you want to spend. If you want to spend $5 to $2000 a month it is up to you. These social media sites also can provide you with detailed information on how your advertising is impacting your audience.

Online Shopping –

If you have a market site or you are selling goods on the World Wide Web then in 2016 there will be an increase of something call Social Shopping. This means that the social networks are now moving to platforms to allow Markets and Shopping on their sites.  The “buy now” button is and will be now available on social media sites such as Pinterest, Twitter and Facebook.

Simultaneously Marketing

All businesses (local, small and larger) will need to market throughout many different media platforms. Meaning they should advertise their content on different sites and social media platforms. You can always look into marketing automation, but be aware that marketing automation services and services are expensive and most likely you may be left with design process of the content which you want to market.

SEO and Search Engine Results-

As I mentioned before people do not want to read. When reviewing search engine results people 9 times out 10 will choose the results in page 1 probably out of the first 3 three results on page 1. But the little snippets of information that is coming up within those results are important as well. Again no one wants to read text heavy results. People want images, graphics, videos and to the point information.  Meaning when they review those results and they click on that link they want that information to be right there in front of them. They do not want to scroll down through text and images to find what they are looking for.

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts.

  • Say good bye to JavaScript, Adobe Flash and Mozilla FireFox, they will no longer be supported, update nor renewed. They are all being phased out.
  • Know your audience – know who you are marketing to and who you want to reach.
  • Mobile Marketing is dominating all platforms. Be ready to enter the mobile marketing realm. Remember Mobile Marketing has to be done correctly or you will crash and burn and spend a ton of money/time on a failure.
  • Videos, Videos, Videos – Video content will soon fill all digital media platforms. Social media sites are already gearing up to accommodated these videos. If you do not have any video content you may want to think about creating some now.
  • Exposure and Budgeting – Control your exposure and budget and this can all be done with social media sites and Google Adwords and Yahoo! Bing Advertising. You can now choose how much you want to spend when advertising.
  • Social Media Online Shops – Social media have now setup platforms to host stores on their sites. So now you can use their search engine optimization and reach to sell goods and services.
  • Marketing on multiple platforms at once – be ready to use all media markets available to you. You have to remember social media sites offer many of their services for free. What is hard is the content design, maintenance and layouts are complicated. To market at once on multiple platforms can be done several ways, bad news they all cost money.
  • SEO and Search Engine Results – Once again no one wants to read lines and lines of text. Make sure that your results are to the point, on page 1 of the results and have bold and creative images.

ORM Online Reputation Management

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Understanding ORM – Online Reputation Management

ORM or Online Reputation Management is a tricky subject; and I will tell you why. The World Wide Web is now considered the Wild West simply because there are not a lot of laws that are in place to govern the information that is posted out there.

Mainly when something that is negative or fraudulent is posted or commented upon; the entity has to contact the governing platform and request to have that content removed, corrected or whatever needs to be done.

Why is Online Reputation Management so important?  I will tell you why.

Negative Comments or Reviews

Ever had a disgruntled employee or unhappy customer and they leave a scathing comment or review? Well ORM views that comment or review and lets the entity know that it is out there. Now what do you do? ORM can do several things depending on what media platform that comment or review was left on.  Several methods can be deployed, one is to remove the comment or review (depending how scathing), another method that is used is adding new content to push that content lower. By adding new content it pushes the old content lower and lower and the search engines will only show the newer content. This is important, no matter what industry you are in you will get a negative review or comment.

Let’s face it we cannot make everyone happy all the time. Research has shown that a business or entity could have thousands of 5 star reviews but if it has any negative reviews those are the reviews that a consumer will review first. What to do? ORM can reply to the negative review if cannot be removed.

 For example – Comment – We went to Bob’s Restaurant the food was disgusting and the service was horrible. 

ORM can respond to comment – We are so sorry that you had a negative experience at our restaurant. It is important at Bob’s that our customers are happy. Please come back and give us another try. Please contact us with your user name and we will provide you a free meal. Thank you in advance for giving us another try.

By doing this even if consumers see those negative comment or reviews they also see that you provide customer service and that as a consumer they are important to you.

Other things that ORM does are monitor the information that is out there publically concerning a business or an entity.  The information that is out there needs to be accurate and up to date.

ORM also provides protection on online branding of an entity or business. And let’s be honest that is important, if you are branded as a family business and someone post something pornographic it nature what can that say to your potential customer or about your brand?  ORM gives you a chance to take control and ownership of your reputation and content.

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts.

  • ORM helps combat against negative and fraudulent information about you on the World Wide Web.
  • ORM protects you and your business’s branding.
  • There are few laws that protect what is posted on the World Wide Web. You need someone in your corner who knows and understands them; also you need someone who knows how to mitigate with the sites to remove those negative or fraudulent information.