Digital Marketing Do’s and Don’ts

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Dos and Don’ts of Digital Marketing

Before I go further into my series of Digital Marketing and the tools that are used within Digital Marketing I wanted to give you some basic pointers on Digital Marketing. If I explain maybe some of these it can better help you when you choose your marketing platforms and who you choose as your digital marketer.

Digital Marketing can be expensive, extremely expensive! No keep reading! Digital Marketing should not be as expensive as it is now! Wait! What? (I know you are asking yourself that.) Keep reading and I will explain how to make it less expensive!

Digital Marketing  

Dos Don’ts
Research the marketing firm you choose to represent you. Ask lots of questions.

 

Also make sure that when your marketing is being designed it doesn’t look like their other clients. Remember you and your business are unique.

Don’t overpay for services – domain registration, email hosting and website hosting. Major of these companies will use a second party to do this. And they have packages that have free registration, and they pay as low as $3.99 a month for hosting email and website. These packages can also come with unlimited bandwidth and 100 free email accounts.
Ask questions concerning mobile and website design. Make sure that you get a mobile site and not just a web site that is responsive to mobile devices. You need to have a mobile site now because Google is penalizing in search engine results. Don’t over pay for your web site and mobile design sites. These sites should not cost thousands of dollars. Well they could it just depends on how large and how complex a site can be. But for simple sites like providing information like our company site www.dataslamllc.com they shouldn’t cost thousands of dollars.
Ask questions about the tools that are going to be used to market your platforms. Such as Social Media Marketing, SEO, and other tools like Google Tag Manager, Google Analytics, etc. Don’t over pay on reports or reporting back to you concerning how your digital marketing platforms are performing. These reports are provided by social media and search engine providers for free. But you understanding them might be a little different since these reports are full with tech jargon and graphs too.
Look into ORM Online Reputation Management Don’t ignore negative comments and reviews. Don’t ignore incorrect or fraudulent information about you or your company on the world wide web.
Make sure that your marketing firm knows what the trends are and what the coming trends will be. Don’t use a firm that will just design for you then launch your services. The consumers and markets have changed drastically in the last 2 years thanks to the rise of mobile devices and their usages. In addition major technology firms are changing their policies and procedures to meet the changes and demands as well.
Do be wary of these firms and companies offering free websites, free design, etc. These sites that look so neat can be complex when you try to design it. They let you pick from cookie cutter templates. Meaning that there could be thousands of other websites that look just like yours. Also they provide stock photos that so many others have also used. But more importantly beware of those monthly costs that sneak up on you as well as that one-time fee they charge at the beginning. By the end of the year you could be paying way too much for a simple cookie cutter website that looks like everyone else. Don’t use stock photos when advertising your business. This can cause customers to become angry because they feel tricked and can play havoc when they start posting negative comments about you in social media sites.
Keep Google happy always Never make Google mad

 

Digital Marketing can be a hit or miss. And you want it to be a hit. SO PLEASE KEEP READING.

Here is the deal when you are marketing digitally there are all sort of free services out there. Yep free!

One of the most important tools available now in Digital Marketing is Social Media Marketing. Social Media is a useful tool in Digital Marketing; it allows you to share content free and fast.

Another important tool is the SEO Search Engine Optimization; you have to understand that search engines are not just looking for coding, Meta data and keywords. For the past few years these search engines have been evolving to be more users friendly. Instead of typing keywords then hitting the search button the search engines have become more like Siri.

Users are really no longer just typing in keywords, they are asking questions. In addition search engines are now looking for more reliable and prevalent data and content when they are searching the World Wide Web for your results. So remember while you are working on your SEO for your business or campaign think like a user, not like a programmer.

Make sure you also remember to register your website with Google and Bing. After registering them they can provide you information on how your sites are performing. They can also provide many other free services that will help you better understanding your campaign and how it is performing. But I must give you a little warning when dealing with these free tools it can be a technical and somewhat a little confusing.

Also keep in mind depending on what services or products you are marketing you need to focus on the settings of your marketing platforms and what markets you are trying reach. For example if you are a locate store or provide services for locals only you would want to focus your marketing platforms to reach that audience. But if you provide services or products globally then you want your marketing platforms to reach the global market

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Marketing Trends 2016

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Coming Digital Marketing Trends of 2016

Hello again, I love when a new year rolls in. Why? Cause I get to read about all the new trends and what trended in 2015. But be careful where you get your information from; make sure that your resources are reliable. I can hear my past professors reminding the class.

So what is on the horizon for Digital Marketing Trends for 2016?

Bye Bye JavaScrpit, Mozilla FireFox and Adobe Flash

First off in the fall of 2016 it has been announce that JavaScript will no longer be used, just like Adobe Flash. Okay I need a moment; I am tearing up a little. They will be missed. So how does it affect you? Simple, these Plug-Ins were used for over 10 years to design and support content and coding on websites and programs. You may want to check and see how your sites and other programs are running after they go bye- bye. Another thing we can say bye to is Mozilla FireFox, the current version 3.6 or 3.6.28 is the last version that will be published, meaning that Mozilla will no long update this version, produce any more new versions, or provide any security or stability updates.

Know your target audience

The new statistics are in and they say no one wants to read anymore.  Meaning that the tools in Digital Marketing have become top priority and having someone who knows how to use these tools are a must!

Audiences (meaning users, consumers, clients, customers, etc.) do not want to read lines and lines of text. They want bullet points or to the point information. They want to be dazzled with bold design and graphics, images and responsive elements (widgets and design).

Mobile Marketing Mobile Sites and Apps

Mobile usage and devices have finally surpassed the usage of desktops and other platforms. (No surprise) Did you know that there are more people that own a Smartphone or cellular device than toothbrushes?

People are conducting research and business on their mobile devices. Meaning if your media platforms and designs are not mobile compatible you better get them that way and fast!

More Video Content Coming Soon!

People are no longer reading, they was video! In 2016, be ready for an explosion of video content to flood the markets. People are tuning in more and more for educational –explainer videos as well as entertaining videos. And you can tell because social media markets are providing new platforms for their users, free of cost. From Pinterest to Facebook, and Youtube has offered different platforms commercial and ad free, plus platforms for children. How can this work for you? Depending on your industry or what your are trying to sell, or what information that you are trying to share; this media platform can be easily used and shared throughout your different digital marketing platforms. Oh I forgot do not forget about live streaming video.

Exposure and Budgets –

There are a lot of different tools out there that can be used to boost your audience and revenue. These tools are not as expensive as you think they are. Before hiring any marketing firm make sure you check pricing for their services. Ask questions how much this is going to cost? When you choose the service such as SEO, or PPC, Ad, Banner, Social Media marketing you should not be overcharged for these services. Depending on who that firm chooses to market with you should pay for that charge only. For example if you choose to boost a post in Facebook you should only pay the cost of what Facebook charges that firm. Be careful or you will get overcharged!

In 2016 paying for exposure on social media sites will be important. You have to remember that these social media sites are setup and indexed in every demographic area you can imagine and then some. Meaning you can reach a certain age group, occupation, gender, location or just about any other parameter you can think of. In addition to this you can set how much you want to spend. If you want to spend $5 to $2000 a month it is up to you. These social media sites also can provide you with detailed information on how your advertising is impacting your audience.

Online Shopping –

If you have a market site or you are selling goods on the World Wide Web then in 2016 there will be an increase of something call Social Shopping. This means that the social networks are now moving to platforms to allow Markets and Shopping on their sites.  The “buy now” button is and will be now available on social media sites such as Pinterest, Twitter and Facebook.

Simultaneously Marketing

All businesses (local, small and larger) will need to market throughout many different media platforms. Meaning they should advertise their content on different sites and social media platforms. You can always look into marketing automation, but be aware that marketing automation services and services are expensive and most likely you may be left with design process of the content which you want to market.

SEO and Search Engine Results-

As I mentioned before people do not want to read. When reviewing search engine results people 9 times out 10 will choose the results in page 1 probably out of the first 3 three results on page 1. But the little snippets of information that is coming up within those results are important as well. Again no one wants to read text heavy results. People want images, graphics, videos and to the point information.  Meaning when they review those results and they click on that link they want that information to be right there in front of them. They do not want to scroll down through text and images to find what they are looking for.

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts.

  • Say good bye to JavaScript, Adobe Flash and Mozilla FireFox, they will no longer be supported, update nor renewed. They are all being phased out.
  • Know your audience – know who you are marketing to and who you want to reach.
  • Mobile Marketing is dominating all platforms. Be ready to enter the mobile marketing realm. Remember Mobile Marketing has to be done correctly or you will crash and burn and spend a ton of money/time on a failure.
  • Videos, Videos, Videos – Video content will soon fill all digital media platforms. Social media sites are already gearing up to accommodated these videos. If you do not have any video content you may want to think about creating some now.
  • Exposure and Budgeting – Control your exposure and budget and this can all be done with social media sites and Google Adwords and Yahoo! Bing Advertising. You can now choose how much you want to spend when advertising.
  • Social Media Online Shops – Social media have now setup platforms to host stores on their sites. So now you can use their search engine optimization and reach to sell goods and services.
  • Marketing on multiple platforms at once – be ready to use all media markets available to you. You have to remember social media sites offer many of their services for free. What is hard is the content design, maintenance and layouts are complicated. To market at once on multiple platforms can be done several ways, bad news they all cost money.
  • SEO and Search Engine Results – Once again no one wants to read lines and lines of text. Make sure that your results are to the point, on page 1 of the results and have bold and creative images.

SEO – Search Engine Optimization

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Understanding SEO – Search Engine Optimization

SEO is Search Engine Optimization. This is a tool used by developers and marketers to increase the visibility of businesses, companies, organizations, and entities on the World Wide Web. There are 2 major search engines that the World Wide Web relies upon and those are Google and Bing.

SEO is very important for several reasons; the most important reason is as an entity you want to be found. Think of SEO and the results as a jumping off point. Within the results entities different digital marketing and platforms are found from web sites social media accounts. If these are missing 9 times out of 10 and entity’s customer review will be found good or bad.

With SEO (if done correctly) the entity’s information that they have marketed will come up first in the search engine results. And let us be honest when you search the World Wide Web do you want to scroll down the results looking for the information that you needed. No you want to choose the link in the top 3 results, well so does everyone else.

SEO brings that search information or that entity’s information on page 1 of those results. This is not a simple task and I will explain why. With billions of people on the World Wide Web using different search engines such as Google, Safari, Opera, Firefox and Bing how do you make sure that your digital marketing platforms will be seen?

We at Data Slam LLC use several tools and methods to make sure that our clients platforms are reaching their targeted audience.

First it is in the design of the digital media platform, such as the links, indexing, coding, Meta data and tagging. Then we employee other tools within Yahoo! Bing, Google and other search engine providers.

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts.

  • SEO – Search Engine Optimization is a powerful and important tool when done correctly provides an entity connection with their targeted audience.

 

  • SEO has to be done correctly and it is done in the index, coding and design of the platform itself; think of it like DNA of human being.

 

  • There are 2 major search engine which are Google and Yahoo!Bing make them happy.

 

  • People are using Mobile Devices more than anything and if you do not have a mobile site, Google will penalize you in the search results.

 

  • It is important to be found on page 1 of the search engine results, as you may have already guessed no one wants to go to page 2 of search results. seo-618434_1920Contact Us

Understanding Digital Marketing

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Importance of Digital Marketing

What is Digital Marketing?

Digital Marketing has been called and is known by many different names. Some of these names are: internet marketing, web marketing and social media marketing the list could go on and on. But digital marketing is all of those combined. Digital Marketing is basically any forms of marketing on a digital platform. Examples of these platforms are: Web, Mobile, Banner, Ads, PPC-Pay Per Click, and Social Media.
Why is Digital Marketing so important? The answer is simple and I will explain why.

Since 2014 Mobile Device usage had started to increase and as of 2016 the statics were in; mobile usage not only dominated the field but in the first time ever it has now surpassed desktop usage. This means that now billions of people are using mobile devices to research and making purchases on their mobile devices. Do people even watch TV commercials or are they fast forwarding thru them or binge watching them on streaming services like Netflix and Hulu? Marketing has changed completely thanks to technology and the lack of attention span of those billions of users I mentioned earlier.

Now companies and businesses are competing for those billions of users’ attention; and they have deployed digital media platforms. Simple… right? Nope it is not that simple and I will tell you why. With the fact that each one of these users are using different mobile devices and those devices are not all the same size and do not use the same OS (operating systems).

For example IPhone verses Androids, each mobile device have different screen layouts and they also have different coding; and that is just two examples of the most popular mobile device brands, what about the others like Motorola, Blackberry, or Nokia? Then you have to account for the factor that not all of the users have the current mobile devices on the market.

Digital Marketing can be a total hit and miss, mostly a miss if you do not have the right firm to represent and design for you. I will explain all but you have to keep reading. When designing the sites or ads or whatever platform that you choose it must have the right coding, indexing, and design. But how do you get them in the door, to click that ad, banner, link, etc? First you need to offer bold design and graphics to grab the attention of that user.

That design must be responsive meaning that the design itself must be able to be formatted to respond to the device which is accessing it. In addition to the design it must be coded and indexed for the major search engines to access and display that platform in their results. For more information on this please read SEO Search Engine Optimization.

You also have to take into account that the attention span of that user is about less than 3 minutes. Yep 3 minutes or less! You know you are guilty of that too cause so I am I. They call it now the “micro-minute”. That means you need to have the information that you marketed on that ad, banner, link, ect. ready and available at touch or click of the finger. If not that “micro-minute” has passed and they move on.

So in conclusion there are different strategies that need to in place to have effective Digital Marketing. But most importantly if you choose to deploy Digital Marketing it is important that you have the right firm to do the design and maintenance for you. Because you do not want to pay a fortune for something that does not need to cost so much and really want someone who knows what they are doing. And remember those platforms that you choose to use to market on they can also provide you reports on how they are performing as well what you can do to increase your reach.

Here are some interesting statistics about Digital Marketing –
Higher Conversion Rates – it assists in reaching your targeted market. It also generates leads and could lead to a 24% or more in higher conversion leads.

Money Saving – With the correct firm and strategies Digital Marketing can save money and time. 40% of business owners report considerable saving versus traditional marketing.

Mobile Customers – connects businesses with mobile customers and mobile devices. Mobile marketing now generates 50% of traffic. The rate of mobile customers and mobile devices will only increase.

72% Consumers are connecting brands, goods and services via a Digital Marketing Channels.

80% of customers are using the internet to research and conduct business and purchases.

For more information concerning these statics please see http://www.forbes.com, 7 things everyone should know about Digital Marketing, by Aj Agrawal. Which I believe is one of the best contributors at Forbes, so if you get a chance you should read some of his other articles as well.

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts.

• Digital Marking is one of the most important tools to use when marketing.

• Customers are using mobile devices to research and make purchases on the internet.

• All digital platforms need to be responsive to the different types of mobile devices.

• You have less than 3 minutes to engage people; meaning it is important that your design is bold, responsive and relevant to your audience’s wants.