ORM Benefits and Tools

ORM Online Reputation Management or Reputation Management

What is ORM Online Reputation Management or Reputation Management?

Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that business/company/person.

Why is reputation management important?

Every company has or had a disgruntled employee. Or has or had to deal with an unhappy customer.

These people can lash out doing damage to a company.

Individuals, businesses and organizations need to maintain, monitor and possibly improve the online information provided concerning them. They need to ensure that this information found online is authentic and up to date. If the information is fraudulent or negative they need to be able to counterattack this information with more accurate and positive information.

ORM also provides clients from brand misuse and helps businesses track and manage their customer reviews. It can also protect against identity theft.

ORM has become a necessary tool since anyone can say, comment or post anything online about anything or anyone. Currently there are few laws in place to protect the content on the World Wide Web.

Tools used in ORM

There are certain tools along with strategies we use to serve our clients online reputation.

Content Management – we provide content that is rich in text that is copyrighted and not duplicate online.

Search Engine Optimization SEO – this tool is currently the most important tool in improving visibility.  Search engines look for meta tags, frequently searched words or phrases, provide local search results, links and in bound links.

Platforms – We only use safe and secure platforms such as Twitter, Facebook, LinkedIn and YouTube. We also use other platforms such as websites, blogs and other forums.

Strategies – since each client are different and have different goals, we work with each one of our clients building different strategies and plans for their own ORM.

We at Data Slam LLC have seen pornographic image or content uploaded and/or posted to accounts. We have also seen damaging and/or negative posts or comments concerning not only the company but some of their employees.

This can do damage to any account; it could be flagged by the service provider and accounts be blocked or deleted.

Or worse other potential clients /customers could see this content and have a negative image of this company /business.

Data Slam LLC reviews client accounts if this type of content is found it is immediately removed and depending on the account the user is reported and blocked. We also research our clients and we can have certain information removed, corrected and managed. What of the negative information is true? Data Slam LLC works with our client to correct that information and how to best manage it.

Advertisements

ORM Online Reputation Management

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

Understanding ORM – Online Reputation Management

ORM or Online Reputation Management is a tricky subject; and I will tell you why. The World Wide Web is now considered the Wild West simply because there are not a lot of laws that are in place to govern the information that is posted out there.

Mainly when something that is negative or fraudulent is posted or commented upon; the entity has to contact the governing platform and request to have that content removed, corrected or whatever needs to be done.

Why is Online Reputation Management so important?  I will tell you why.

Negative Comments or Reviews

Ever had a disgruntled employee or unhappy customer and they leave a scathing comment or review? Well ORM views that comment or review and lets the entity know that it is out there. Now what do you do? ORM can do several things depending on what media platform that comment or review was left on.  Several methods can be deployed, one is to remove the comment or review (depending how scathing), another method that is used is adding new content to push that content lower. By adding new content it pushes the old content lower and lower and the search engines will only show the newer content. This is important, no matter what industry you are in you will get a negative review or comment.

Let’s face it we cannot make everyone happy all the time. Research has shown that a business or entity could have thousands of 5 star reviews but if it has any negative reviews those are the reviews that a consumer will review first. What to do? ORM can reply to the negative review if cannot be removed.

 For example – Comment – We went to Bob’s Restaurant the food was disgusting and the service was horrible. 

ORM can respond to comment – We are so sorry that you had a negative experience at our restaurant. It is important at Bob’s that our customers are happy. Please come back and give us another try. Please contact us with your user name and we will provide you a free meal. Thank you in advance for giving us another try.

By doing this even if consumers see those negative comment or reviews they also see that you provide customer service and that as a consumer they are important to you.

Other things that ORM does are monitor the information that is out there publically concerning a business or an entity.  The information that is out there needs to be accurate and up to date.

ORM also provides protection on online branding of an entity or business. And let’s be honest that is important, if you are branded as a family business and someone post something pornographic it nature what can that say to your potential customer or about your brand?  ORM gives you a chance to take control and ownership of your reputation and content.

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts.

  • ORM helps combat against negative and fraudulent information about you on the World Wide Web.
  • ORM protects you and your business’s branding.
  • There are few laws that protect what is posted on the World Wide Web. You need someone in your corner who knows and understands them; also you need someone who knows how to mitigate with the sites to remove those negative or fraudulent information.