ORM Online Reputation Management or Reputation Management
What is ORM Online Reputation Management or Reputation Management?
Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that business/company/person.
Why is reputation management important?
Every company has or had a disgruntled employee. Or has or had to deal with an unhappy customer.
These people can lash out doing damage to a company.
Individuals, businesses and organizations need to maintain, monitor and possibly improve the online information provided concerning them. They need to ensure that this information found online is authentic and up to date. If the information is fraudulent or negative they need to be able to counterattack this information with more accurate and positive information.
ORM also provides clients from brand misuse and helps businesses track and manage their customer reviews. It can also protect against identity theft.
ORM has become a necessary tool since anyone can say, comment or post anything online about anything or anyone. Currently there are few laws in place to protect the content on the World Wide Web.
Tools used in ORM
There are certain tools along with strategies we use to serve our clients online reputation.
Content Management – we provide content that is rich in text that is copyrighted and not duplicate online.
Search Engine Optimization SEO – this tool is currently the most important tool in improving visibility. Search engines look for meta tags, frequently searched words or phrases, provide local search results, links and in bound links.
Platforms – We only use safe and secure platforms such as Twitter, Facebook, LinkedIn and YouTube. We also use other platforms such as websites, blogs and other forums.
Strategies – since each client are different and have different goals, we work with each one of our clients building different strategies and plans for their own ORM.
We at Data Slam LLC have seen pornographic image or content uploaded and/or posted to accounts. We have also seen damaging and/or negative posts or comments concerning not only the company but some of their employees.
This can do damage to any account; it could be flagged by the service provider and accounts be blocked or deleted.
Or worse other potential clients /customers could see this content and have a negative image of this company /business.
Data Slam LLC reviews client accounts if this type of content is found it is immediately removed and depending on the account the user is reported and blocked. We also research our clients and we can have certain information removed, corrected and managed. What of the negative information is true? Data Slam LLC works with our client to correct that information and how to best manage it.