Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.
Dos and Don’ts of Digital Marketing
Before I go further into my series of Digital Marketing and the tools that are used within Digital Marketing I wanted to give you some basic pointers on Digital Marketing. If I explain maybe some of these it can better help you when you choose your marketing platforms and who you choose as your digital marketer.
Digital Marketing can be expensive, extremely expensive! No keep reading! Digital Marketing should not be as expensive as it is now! Wait! What? (I know you are asking yourself that.) Keep reading and I will explain how to make it less expensive!
|Research the marketing firm you choose to represent you. Ask lots of questions.
Also make sure that when your marketing is being designed it doesn’t look like their other clients. Remember you and your business are unique.
|Don’t overpay for services – domain registration, email hosting and website hosting. Major of these companies will use a second party to do this. And they have packages that have free registration, and they pay as low as $3.99 a month for hosting email and website. These packages can also come with unlimited bandwidth and 100 free email accounts.|
|Ask questions concerning mobile and website design. Make sure that you get a mobile site and not just a web site that is responsive to mobile devices. You need to have a mobile site now because Google is penalizing in search engine results.||Don’t over pay for your web site and mobile design sites. These sites should not cost thousands of dollars. Well they could it just depends on how large and how complex a site can be. But for simple sites like providing information like our company site www.dataslamllc.com they shouldn’t cost thousands of dollars.|
|Ask questions about the tools that are going to be used to market your platforms. Such as Social Media Marketing, SEO, and other tools like Google Tag Manager, Google Analytics, etc.||Don’t over pay on reports or reporting back to you concerning how your digital marketing platforms are performing. These reports are provided by social media and search engine providers for free. But you understanding them might be a little different since these reports are full with tech jargon and graphs too.|
|Look into ORM Online Reputation Management||Don’t ignore negative comments and reviews. Don’t ignore incorrect or fraudulent information about you or your company on the world wide web.|
|Make sure that your marketing firm knows what the trends are and what the coming trends will be.||Don’t use a firm that will just design for you then launch your services. The consumers and markets have changed drastically in the last 2 years thanks to the rise of mobile devices and their usages. In addition major technology firms are changing their policies and procedures to meet the changes and demands as well.|
|Do be wary of these firms and companies offering free websites, free design, etc. These sites that look so neat can be complex when you try to design it. They let you pick from cookie cutter templates. Meaning that there could be thousands of other websites that look just like yours. Also they provide stock photos that so many others have also used. But more importantly beware of those monthly costs that sneak up on you as well as that one-time fee they charge at the beginning. By the end of the year you could be paying way too much for a simple cookie cutter website that looks like everyone else.||Don’t use stock photos when advertising your business. This can cause customers to become angry because they feel tricked and can play havoc when they start posting negative comments about you in social media sites.|
|Keep Google happy always||Never make Google mad|
Digital Marketing can be a hit or miss. And you want it to be a hit. SO PLEASE KEEP READING.
Here is the deal when you are marketing digitally there are all sort of free services out there. Yep free!
One of the most important tools available now in Digital Marketing is Social Media Marketing. Social Media is a useful tool in Digital Marketing; it allows you to share content free and fast.
Another important tool is the SEO Search Engine Optimization; you have to understand that search engines are not just looking for coding, Meta data and keywords. For the past few years these search engines have been evolving to be more users friendly. Instead of typing keywords then hitting the search button the search engines have become more like Siri.
Users are really no longer just typing in keywords, they are asking questions. In addition search engines are now looking for more reliable and prevalent data and content when they are searching the World Wide Web for your results. So remember while you are working on your SEO for your business or campaign think like a user, not like a programmer.
Make sure you also remember to register your website with Google and Bing. After registering them they can provide you information on how your sites are performing. They can also provide many other free services that will help you better understanding your campaign and how it is performing. But I must give you a little warning when dealing with these free tools it can be a technical and somewhat a little confusing.
Also keep in mind depending on what services or products you are marketing you need to focus on the settings of your marketing platforms and what markets you are trying reach. For example if you are a locate store or provide services for locals only you would want to focus your marketing platforms to reach that audience. But if you provide services or products globally then you want your marketing platforms to reach the global market