Social Media Marketing 101

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us.

What is Social Media Marketing?

 Social Media Marketing is the process of gaining website traffic or concentration through social media sites.

Social media marketing programs usually focus on creating content that attracts attention and encourages members to share it across their social networks.

Social Media Marketing has quickly become an important tool in business marketing strategy.

72% businesses are reporting increased traffic as well as better results in their search engine results.

Benefits of Social Media Marketing

Understanding Consumers – social media give businesses a tool to better understand their customers. Business can see actively what their customers are talking about and what their potential wants and needs are.

Customer Service – Social Media can allow Businesses to answer customer comments, questions or concerns. Even though a business may have a dedicated customer service department; customers now are looking for immediate access in a forum which they prefer. Customers feel they can communicate directly with a business via these social networks.

Content – A business’ content is more easily circulated via social networks since these networks can be shared with not only customer’s friends and family but other social networks as well. This content easily shared and without cost from the social media networks.

Cost Effective  – When advertising with Social Media Networks information can be targeted to certain customers and potential markets. Social Media platforms can reach certain keywords, demographics, locations, etc. Depending on what your business needs are all it could cost is time.

 Is a powerful tool; if used correctly it can be a powerful platform for any business or person’s marketing campaigns. But in order for social media to work several efforts must be made and maintained. Creative content must be presence and continually added. If you have a social media account and it just has the basic information this may help your SEO but when that account is visited with no to little content it will look dormant and that person will quickly move on.

Social media is the best way to get your content out there. That content can easily be share throughout other social media platforms. It can also provide a fresh look into the wants and needs of your customers.

Social media also has the best demographic information easily provided when a company is looking to boost their ads or posts. Making it simple to reach a certain type or group of individuals; for example if you design high end computer networking systems then you would want to market to larger corporations and businesses.  The boosting of ads and post are also affordable, you can set how much you want to spend and for how long you want your ads to be boosted.

Social Media

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts

PROs CONs
Accounts or pages are free Depending on what industry you are these can be productive, depending on what content you want to be seen or shared.
Running ads can be done on a budget Understanding how you want your ads to view or how you want your page to be seen you will need to understand and know a little tech
Can easily spread content and done free You will have to create the design and content to market or hire someone to do this for you. Meaning you will have to know what will grab and hold your customers attention and have the software to design this.
Has the best demographic structure and databases
Adding shopping platforms

 

 

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